I. Franchise Plan (Theme: 100% Efforts for Your Trust)
Since last March, numerous dealers have inquired about and negotiated franchise cooperation for Jingyi Home stores. Faced with every sincere recognition and trust, we have kept a down-to-earth attitude, pursued steady development, and refrained from blind expansion. We have dedicated ourselves to accumulating full-chain experience in brand operation, product production and terminal services. As a growing brand, Jingyi Home has always strived for improvement, ready to cooperate with all partners in a mature, complete and professional state.
We firmly believe that franchise co
operation is not a simple business transaction, but a long-term career worthy of in-depth cultivation and win-win development. We regard Jingyi Home as our original aspiration, spare no effort to polish products, build the brand and improve the system, striving for steady brand growth and wider recognition from consumers and partners.
After long-term refinement and accumulation, Jingyi Home has become fully mature and officially opened national franchise cooperation channels. We sincerely apologize to all prospective partners who have waited patiently and paid continuous attention to us for keeping you waiting! In the future, we will make every effort to live up to your trust and achieve win-win cooperation hand in hand.
II. Franchise Process
To ensure standardized and efficient cooperation, the headquarters has formulated a standardized franchise process with special staff providing one-on-one docking and full-process guidance, helping partners open stores quickly and achieve stable operation and profitability:
1. Franchise Consultation: Clients learn about brand details, franchise policies, cooperation modes and market advantages;
2. On-site Inspection: Clients visit the company headquarters, production factories and model stores to verify the brand strength on site;
3. Intention Confirmation: Both parties communicate and negotiate to confirm the cooperation area, store scale and cooperation demands;
4. Application Submission: Clients fill in the franchise application form and submit relevant qualification documents for individuals and stores;
5. Headquarters Review: The company conducts a comprehensive evaluation of clients’ qualifications, capital strength and local market operation capabilities;
6. Agreement Signing: After approval, both parties formally sign the franchise cooperation agreement to establish a cooperative relationship;
7. Deposit Payment: Clients pay the franchise deposit in accordance with the agreement to secure the exclusive regional operating right;
8. Authorization Issuance: The headquarters issues an official agency authorization certificate to confirm legal operating qualifications;
9. In-depth Cooperation & Empowerment: The headquarters provides full-process follow-up and all-round support including store decoration, staff training, opening activities and daily operation.
III. Franchise Advantages
1. Factory Strength – High Starting Point & High Standards to Build Core Product Competitiveness
The company has invested heavily in introducing advanced domestic and foreign wood processing and furniture production equipment, continuously upgraded production techniques, and built a standardized and refined production system. Meanwhile, the brand has long-term in-depth cooperation with many well-known German design companies, adopting international high-end home furnishing manufacturing concepts and implementing a strict full-process process control system. Strict quality inspections are conducted from raw material selection and production processing to finished product delivery, ensuring the high quality of every product and endowing the brand with strong core competitiveness in the home furnishing industry.
2. Brand Concept – Focus on Young Consumers & Create Cost-Effective Trendy Home Furnishings
Accurately targeting the consumption needs of post-80s and post-90s young consumers, the brand focuses on the modern home furnishing track and integrates multiple high-grade design concepts such as Nordic natural style and light luxury minimalist style to reshape the new look of modern interior home furnishing. With natural, fresh, fashionable and elegant styles, our products balance appearance and practicality, meeting the personalized home furnishing needs of different families, decoration styles and consumption levels. Relying on strong independent R&D and innovation capabilities, we offer a rich variety of novel and unique products that keep up with market trends and public aesthetics.
3. Brand Cultivation – Standardized Management & Professional Team for Full Terminal Empowerment
Jingyi Home has established a complete, standardized and procedural brand management system and terminal operation system. The core operation team consists of senior elites with years of experience in the home furnishing industry, who possess mature experience in market operation, terminal management and marketing planning. The headquarters will assist franchise stores in daily operation, festival promotion, staff management and customer maintenance throughout the whole process, empowering terminals in all aspects and helping dealers operate easily and succeed in local markets.
4. Brand Promotion – Three-Dimensional Global Promotion & Word-of-Mouth Marketing
Adhering to a global and three-dimensional promotion model, the brand integrates high-quality online and offline resources, and shapes a young, vibrant, minimalist and high-end brand image through multi-channel and multi-form advertising, brand promotion and market activities. Based on the people-oriented promotion concept, we focus on consumer needs and experience, cultivate user word-of-mouth, make the brand deeply rooted in the hearts of the people, and continuously bring traffic and empowerment to terminal stores.
IV. Franchise Support
The brand operation department integrates massive media resources and social channels, and builds a high-appearance, high-quality and highly recognizable minimalist furniture brand image with youth, vitality and simplicity as the core tone, fully assisting terminal stores in brand promotion and passenger flow attraction.
The headquarters provides free terminal store image design and a unified national store decoration design identification system. The standardized brand visual image covers all national stores to enhance brand recognition and quickly form brand memory points for stores.
The headquarters provides full-case opening planning, advertising promotion planning and full-process sales guidance and training for franchise stores. Systematic professional training is provided for store owners and frontline staff to comprehensively improve team professionalism and enable the cooperative team to start and operate professionally quickly.
The headquarters uniformly plans and organizes various efficient promotion activities every year to accurately help dealers boost terminal sales. The company provides full-set support including discount policies, purchase-gift activities, exclusive gifts and activity plan planning, enabling stores to carry out high-quality promotions on a regular basis, continuously activate the market and improve performance.
5. Return & Exchange Support
The headquarters has launched a humanized and considerate return and exchange policy, which effectively solves the problem of overstocked inventory for dealers, accelerates capital turnover, reduces store inventory pressure, and allows dealers to operate at ease without worries.
Relying on a high-quality long-term cooperative logistics system, we provide dealers with efficient, convenient and economical one-stop logistics distribution services, realizing seamless docking of the whole process of warehousing, transportation and delivery, and ensuring fast and safe product delivery to stores.
V. Franchise Guarantees
1. Complete Product Range
Jingyi Home boasts a rich and complete product range covering all household spaces such as living rooms and bedrooms, building a one-stop home furnishing product supply chain that can fully meet the needs of consumers in different regions, consumption levels and aesthetic preferences.
The brand launches a number of supportive preferential policies during the investment promotion and long-term store operation stages, minimizing the labor, material and capital investment costs of franchisees. Relying on the brand's mature operation system, franchisees can steadily develop stores and gain stable profits with careful operation.
Our products have ultra-high cost performance. Through strict design optimization and cost control, we maximize benefits for dealers and reserve sufficient profit margins. In the same home furnishing product track, our products have prominent profit advantages and profit potential far exceeding the industry average.
Franchisees in any city across the country can enjoy full-process store opening guidance from the headquarters. Combined with seasonal nodes and consumption hotspots, the headquarters irregularly outputs practical plans for festival marketing, store operation and customer development, providing whole-process assistance to make store operation simple, efficient and worry-free.
5. Low Risk
This project has low capital investment threshold and low entrepreneurial risk. The headquarters provides systematic professional training for new franchisees before opening, and arranges special operation staff for full-process follow-up services after opening to solve store operation problems in real time, effectively reducing investment risks and continuously improving stores' market profitability and risk resistance.
VI. Franchise Requirements
1. Recognize the corporate culture, brand philosophy and development strategy of Jingyi Home, and actively cooperate with the company's market policies and operation arrangements.
2. Sufficient capital strength, good commercial reputation and local social resources.
3. Have clear ideas for developing the local market, with the confidence and ability to complete the company's scheduled sales targets.
4. Possess legal corporate qualification, independent operating qualification and basic office and operating conditions.
5. After successful franchise settlement, equip with a professional sales team (basic configuration: 1 business manager, 2 sales staff, 2 installation staff, 1 order follower).
To meet the growing market demand, the brand continuously improves production capacity, iterates products and optimizes the system, maintaining a state of self-innovation and leading the industry.
Here, we extend our most sincere gratitude to all customers who have long trusted and supported Jingyi Home. Thank you to every partner who has consulted encouragingly and visited our factory for guidance. Your recognition and persistence make our progress more firm. In the future, Jingyi Home will stay true to our original aspiration, forge ahead steadily, and create a win-win future with all partners!